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| Success
Stories |
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| Mufti
Fashion Designer Wear |
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In
a highly competitive and evolved market, launching
Mufti and carving a niche was the primary challenge
To
support and sustain this brand, a sound organizational
set up was a critical factor.
JMC
took up this twin challenge of “creating the
front-end face” as well as developing a strong
“back end infrastructure”
JMC’s
specialized modules
»
Setting up systems and organizational infrastructure
» Achieving high efficiency and productivity
levels
» Building a strong brand and customer-pull
in the market
» Managing and growing the business |
 Mr.
Jagdish Joshi with Mr. Kamal Khushlani, Director
of the Mufti |
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| Alpha
water purifiers |
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PIONEER
BRAND FACING CHALLENGES
»
A leading name, Alpha faced intense competition and faced
volume decline
» Key task was to RE-ESTABLISH the direct selling
approach
» Combined with REVAMPING of marketing team
» Boost up PROMOTIONAL activities
» Key thrust area was on building a strong numbers-driven
sales task force.
SUCCESS
OF THE JMC MODULES
» Implemented totally new and fresh selling approach.
» Developed aggressive and committed sales team.
» Introduced Employee- friendly monitoring and controlling
systems.
» Bring consistence sales growth of about 40%.
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| Bio
Medical Industry |
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THE
CHALLENGES
» Infuse a professional competent business approach
through setting up a sound organizational set up.
» Develop an effective selling system in key areas
» Develop Professional Sales team.
» Improve sales volumes through introducing new
product category.
RESULTS
A streamlined and well managed sales channel Sharp growth
in volumes and revenues Motivated employees, focused
management |
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| Anjali
Kitchenware |
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HISTORY
An old, trusted household brand in kitchen appliances,
faced sales decline and losing ‘relevance’
from consumers in the wake of tough competition from
MNC and strong domestic brands.
MAIN ISSUES
Selling pattern + Distribution network Poor penetration
by sales team Poor brand recall + no communication Poor
management of retail segment
APPLYING
JMC MODULES: RESULTS
» Successfully set up a strong selling pattern
through distribution systems
» Enhanced brand image through a new advertising
campaign
» Opened up new areas and avenues for sales
» Developed a robust sales team for increased
market penetration
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| Leon
International |
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ENERGIZING
AN ELECTRICAL PRODUCT LAUNCH + VOLUMES + LEADERSHIP
»
Launching of Premium product modular switches.
» Developing sales and marketing oriented organization.
» Creating strong base of sales team at All India
level.
» Establishing project oriented selling pattern.
» Nurturing proper understanding of distributors
to generate volume sales.
ELECTRIFYING
RESULTS
»
Strong result oriented 100+ sales team
» Implemented Monitoring & Controlling
systems within the organization
» Set up CTC & incentive based program
» Set up an in-house branding cell.
» Established the brand in the premium segment.
» Streamlined branch operations.
» Converted it into a profit center. |
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| Aspee |
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ASPEE
AGRICULTURAL SPRAYER & DUSTERS
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Streamline Distributors and Dealer selling Pattern.
» Create a strong sales team for deep coverage.
» Create a target oriented whole-sale selling
system.
» Reestablish sales promotional activities aggressively.
» Open up new avenues of selling to generate consistent
sales throughout the year.
THE
RESULTS
»
Introduced many effective and result oriented
promotional activities in rural marketing and
developed strong image about the
products.
» Improved sales performance by 50% quickly,
which was stagnated since long.
» Brought in new vision and mission in the
whole working culture.
» Established strong report-systems amongst
the company, distributors, sales team, and market.
» Infuse new selling and monitoring system
in the field force. |
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| Anchor
Plywood |
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PRODUCT:
PLYWOOD
»
Develop Effective and efficient organization system.
» Make All branch operation profitable.
» Developed result oriented sales team at an All
India level.
» Re-established brand image in the market.
» To make it profit-oriented organization
» Create strong All India marketing setup.
THE
RESULTS
»
Developed a fresh thinking about long term mission and
vision.
» Developed dedicated sales team focused on project
sales.
» Established good rapport amongst company, Distributors,
Dealers and sales team.
» Streamlined MIS and review system.
» Performance appraisal systems to improve efficiency
of each individual.
» Created in house brand building team to enhance
on going visibility. |
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| Sejal
Glass |
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A
successful 16 year old Glass processing company, Sejal
Glass faced a unique problem. Despite growth and performance,
there was no sense of a commanding corporate identity.
Further, they were NOT geared up to handle an ocean
of ‘growth opportunity’
The multiple challenges faced by Sejal Glass were:
1. Building a strong brand image
2. Streamlining and setting up of processes, systems
to build efficiency
3. Reengineering Sales & Marketing set-ups
4. Business strategy for various product segments
THE
RESULTS
»
Riding on the waves of success with premium new brands
in various segments like LUNARO, C-NO-C, FRESCA etc
» Enjoys a professional image. Driven by a professional
approach.
» Business expansion: beyond core product (glass).
Foraying into a major retail initiative.
» Professionally managed and motivated team of
performers, contributing to the company’s growth
and goodwil |
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| Ruff
Kids Wear |
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Good
brand enjoying a good image, faced unique challenges:
» Revamp organizational set up to face market
challenges
» Create a strong sales and marketing set up
» Improve customer service and confidence levels
| Healthier,
Bigger, Better
» Systems in place
» Sales Boost
» Sound infrastructure
» Effective Sales / Marketing formats
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| Ragz |
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The
big questions
1. How will we create the “consumer”
pull and brand loyalty ?
2. How to motivate dealers and distributors and gain their
confidence ?
3. What would be the long term vision of the company ?
JMC
MODULES
» Set up a strong dedicated sales task force
» Distributors & Dealer confidence boost
» Strategic marketing & Sales solutions
» Defining top management vision
» Creating brand imagery and loyalty |
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Zytex
Textile Chemicals |
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THE
ISSUES
» Setting up an all India marketing set up
» Develop and establish an export market
» Effective efficient organizational systems
» Grip in the domestic chemicals market
| JMC
solutions
» Developed and launched the new ZYTEX
brand
» Created efficient export division
» Strong sales support for healthy exports
» Robust distribution system across 25
countries
» Set up organizational systems &
policies
»Developed new product formation (extension)
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| Mapro
Foods |
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THE
CHALLANGES
» Develop a strong distributor and dealer network
» Build an effective sales team
» Streamline pricing and distribution pattern
» Develop a grip in the highly competitive FMCG
market
RESULTS
» Mapro
built a robust effective sales team.
» Distribution was streamlined completely.
» Minimized operational costs and wastages.
» Implemented various sales and marketing modules
to help the employees evaluate success levels on their
own. |
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| Bikaji |
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KEY
CHALLENGES
Develop strong dealer/distributor system Streamline
pricing & distribution channel Boost sales team
efficiency.
RESULTS
A streamlined and well managed distribution Retail boost,
and growth in volumes Developed a strong front-line
sales task force. |
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| Boss
Home Appliances |
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KEY
CHALLENGES
Develop
strong dealer/distributor system Streamline pricing
& distribution channel Boost retail sales Strengthen
brand image.
RESULTS
A streamlined and well managed distribution
Retail boost, and growth in volumes Developed a strong
front-line sales task force Boosted brand image through
focussed advertising campaigns
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| Euro
Vitrified Tiles |
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KEY
CHALLENGES
» Develop solid brand building
» Develop sales & marketing orientation
» Strong all-India sales team to be built
» Establishing project oriented selling system
» Understanding distributors and motivating them
to boost overall sales
» People management: staff motivation and time
management disciplines.
RESULTS OF JMC MODULE APPLICATIONS
» Developed new theme and concept to establish
vitrified tiles in the market.
» Opened up new avenues of export to generate
volume sales.
» Built strong sales team consisting of 125+ people.
» Established proper monitoring and controlling
systems.
» Introduced CTC and incentive based patterns.
» Created in house brand building cell.
» Managed to position brand in the premium segment
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| Euro
Solo Energy |
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CHALLENGES
» To launch a new FMCG product in an already cluttered
market.
» Overall development of product design and packaging.
» To create strong distributors and Dealers Network.
» To develop effective sales team to generate
healthily sales volume from retailers.
THE
RESULTS
Created a distinct, powerful brand – package of
look, design, logo etc
Opened up an all-India distribution system, Developed
a strong sales team
Established MIS and other controlling systems, Implemented
exciting promotional activities, Healthy sales despite
stiff competition |
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